Campaign Development · case study
The Crew League × Snapchat
- role
- Social Content Producer & Editor
- client
- The Crew League (Grey Space Group)
- management
- Grey Space Group
- production
- Psycho Films
- year
- 2020
- 50+ Vertical Episodes
- 4 Seasons
- 350k+ Subscribers
Overview
Grey Space Group’s The Crew League wanted seasons 1–4 recut into 8–12 minute episodes built for vertical viewing on Snapchat.
Approach & Concept
The Crew League’s internal team and production company Psycho Films delivered each season’s episodes and on-screen graphics separately, ahead of the edit.
Priorities & Challenges
A tight timeline to keep posts consistent leading into the new series, while pulling the strongest, most watchable moments out of every episode for Snapchat.
Solution
Edited across two producers, working closely with The Crew League and Snapchat’s internal teams to keep communication tight, hit every deadline and tune each cut for the platform.
Results
50+ vertical episodes across 4 seasons, amassing 350k+ subscribers.