Building Agency Infrastructure · case study
Department of Growth
- role
- Head of Film & Content Strategy
- client
- Department of Growth
- industry
- B2B · VC-backed startups · Seed–Series A
- year
- 2025–present (contract)
- 6–8 Concurrent Clients
- 30+ Person Team on BlockFills
- 94+ Multilingual Assets
overview
Lead video production and content strategy for a fractional marketing agency serving venture-backed startups, Seed to Series A, across 6–8 concurrent clients, partnering with CEOs and CMOs to concept, budget and execute campaigns for LinkedIn, YouTube, X and Connected TV.
the build
Launched the agency’s video service line from zero, adding a new video revenue stream in 2025 and giving it a full-service package that became a core differentiator in pitches. Built the film production system end to end, staffed lean with one in-house editor and a direct line to the CMO, scaling to full crews on set.
the build
Led BlockFills’ Find Liquidity global film campaign: a 30+ person team delivering 94+ multilingual assets, premiered at TOKEN2049 Dubai. Also wrote, concepted, budgeted and pitched six- to seven-figure campaigns alongside the CMO.